The Role of Music Management

블로그관리대행 Music management is a role that can really transform an artist and help them build a successful career in the industry. However, there are many artists that prefer to remain independent as that’s what works best for them.


It’s not for the faint hearted, as it can involve long periods of time working for little or no money. Nonetheless, it’s a highly rewarding career.

Artist Development

Musicians need to develop all aspects of their craft and musicianship to become well-rounded artists and build successful careers. Artist development includes vocal training, songwriting and A&R direction, developing an artist persona and image, and music and video production. It also includes networking and marketing. While aspiring musicians can build their career on their own, working with a team that has deep experience in artist development will shave years off the time it takes to reach the next level of success and make your dreams a reality.

Artist development is a step-by-step process that will take you from where you are right now to where you want to be in your musical career. It isn’t just for seasoned professionals, it’s essential for all emerging acts and can help them secure profitable opportunities in the industry.

There are many aspects of artist development, but the most critical is to have great songs that can attract fans and sell records. This includes having a strong musical identity with a sound that is unique and has a niche in the music market.

Then there’s the ability to effectively market your songs and videos on the major streaming platforms. This is crucial to getting the exposure needed to build a fan base and generate revenue from online sales 블로그관리대행 and merchandising. Artist development services can help you navigate the social media maze and create a strategy that will increase your reach.

Contract Negotiation

Contract negotiations are often a large part of what music managers do for their clients. It’s important for an artist to be aware of what they are signing up for, and to consider how that fits with their goals and aspirations for their career. It’s also important to be mindful of what they are giving away through a contract and how this balances with the benefits they will gain from the deal.

When negotiating contracts it’s helpful to remain emotionally detached and take your time over the negotiation process. It can also help to read the contract through the eyes of someone else – such as asking a friend who doesn’t work in the music industry for their opinion. It’s also wise to have a lawyer or music business advisor on hand to provide an independent view of the terms of any contract you are being offered.

One of the main areas that is often negotiated in an artist management contract is a “sunset clause.” This refers to a period of time after the end of the manager’s term that they are entitled to collect commission on any revenue sources established during their contract. These can include royalties from recorded music, live performances and merchandise sales. A savvy manager will try to limit the duration and rate of these post-term commissions as much as possible.

Marketing & Promotion

A well-placed manager can help shape the arc of an artist’s career, and thus influence the amount of money they make in the industry. They can offer feedback and arbitrate in situations where the artist has a conflict of interest or doesn’t agree on a direction for their music.

Some managers have a background in the industry, having worked in recording studios, concert venues, or music retail or distribution. Others earn a bachelor’s or master’s degree in management, either with a broad business focus or specifically in the field of music. This type of degree program can be useful for learning broadly applicable business fundamentals, and may also provide a stronger set of connections to potential clients.

Many professional managers start at an entry-level position with a record label or another music company. This early experience and the network built can be formative in later stages of their careers.

A great place to start when looking for a manager is to ask other people in the industry for referrals. Booking agents, lawyers, and similar music-business professionals often have relationships with managers they recommend. You can also look for managers through publications that list managers and their contact details (although be careful to do your research on the managers you’re considering, as they won’t always be a good match). You can also join a management association, which can be an excellent way to find managers with the right background and skillset.

Financial Management

There are a lot of moving parts when it comes to the business side of the music industry. From networking with brands to nailing down the specific terms of important contracts, it takes a smart and forward-thinking team to make sure that an artist isn’t leaving money on the table while also being true to their values and mission.

This is particularly important when an artist is experiencing growth in their traditional income streams, as well as exploring new ones like streaming, merchandise sales and live performances. A good manager will help their client explore all of these options and understand the nuances of each.

Unlike music agents and publicists, who typically get paid on a per-project basis, managers earn a percentage of their clients’ total income. This is a big incentive for them to work hard on behalf of their artists and keep their career moving in the right direction.

Aspiring managers can take a variety of paths to land their dream job. Many start out as assistants or in entry-level roles at management companies, where they can learn the ropes while gaining invaluable connections with established industry professionals. Others choose to strike out on their own and pound the pavement, seeking out promising young talent to sign as their first client. No matter the path, a successful music manager should be able to stay calm under pressure and know when they don’t have all the answers.